A 10-Point Plan for Marketing (Without Being Overwhelmed)

Effective Law Firm Digital Marketing Tips

If you’ve been in the legal field for a while, you probably haven’t envisioned having to embrace digital marketing to grow your practice. However, you’ll be pleased to know that there are several legal marketing services you can put to use on your own, and they can hugely benefit your practice without spending a lot.

They key to success in law firm digital marketing is commitment as well as consistency. You should never try to handle everything at the same time as you can be overwhelmed.

Document your content marketing approach

Writing down your strategy for content marketing helps ensure that everyone knows their role, helps you recall the duties you assigned to your team, and provides a basic document you can use in order to determine the efficacy of the different digital marketing approaches you use. Documenting your approach will set both the pace and tone.

Use social media

You might think that updating your law firm’s Facebook page or tweeting a few times a day is something trivial. However, the key to successful social media marketing is consistency. Many times, businesses start with a social media onslaught that they can’t sustain, which may discredit their brand. Quality is much more vital than quantity. Start slowly, perhaps on a single social media platform, add more posts there, and learn how the site’s inbuilt analytics work. Once you’re posting consistently and can learn through analytics what works and doesn’t work, you can then try out other social networks.

Ensure it is mobile-friendly

Today, digital marketing must be mobile-friendly, especially for local businesses such as law firms. There are various ways to promote your law firm on mobile platforms. For example, you can create a mobile site or app. Most people have their mobile devices on them 24/7, so if you can reach them, you’ll have more chances than if you depend only on clients accessing your site through desktop computers.

Blogging can hugely help with law firm marketing

Blogging, just like marketing on social media, requires commitment. Luckily, you can outsource the job to make sure your blog contains a steady stream of fresh content. Quality beats quantity, again, so don’t be quick to add plenty of content if it’s not well written, relevant, and timely to your practice. As your blog continues to grow, so does the credibility of your legal practice–something that will make potential clients more confident in your practice.

Extend your reach using non-text content

Your digital marketing approach should consist of more than text. With visual elements, you can take your law firm’s digital marketing to another level and have a measurable impact. To include visual content, you should create interesting infographics, quality videos, as well as host online webinars before promoting them on your social media as well as blog.
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