Organizing a successful event can be difficult as you try to use different methods to promote your event and attract more people. This article highlights some of the considerations that event planners need to make to promote their event in different platforms and attract a lot of people to the event. You need to choose the right social media platform. Make use of the best techniques while promoting your event in social media to attract a lot of people to your event. Concentrate on uploading pictures and videos with promotional messages about your event since these appeal to a lot of social media followers. A lot of social media users will prefer to watch a short clip than to read a long paragraph. You need to ensure that those planning to attend the event get a chance to take and share their photos to help widen your events to a larger group. Create customized event hashtags that people can easily share across Facebook, Instagram and among others.
A powerful tool that you can use in event marketing campaign is the use of FOMO which is the fear of missing out. People would not like to be left out as the rest of your attendees share memorable moments from the event. Consider hiring a prime influencer to appeal to your audience that they need to be at the event. Make sure that your sponsors, speakers and other service providers take part in promoting your event. The success of your event will be of gain to many people including those that you hire to offer various services and that means a lot of them will be aggressive in promoting your event. Ensure that there is maximum participation from attendees where they can take part in games and contexts that you organize. Creating games and contests are one way of keeping the audience excited before the main event. Provide your target audience with a valid and valuable reason to share and discuss your event online. Offering discount and free tickets to those that share the event on their time-lines will help you reach to more audience.
Keep posting frequently throughout the year even when you have no event you are anticipating. You should build bits of engagement prior to your event so that when you have a large event coming around your audience has already forged a connection with you.Inform those that have attended your events before by sending them e-mails since they already know the standard of events. Create a strong landing page where potential attendees can go to gather more information about your event and buy tickets. Your events landing page should be mobile-friendly to help enhance your exposure across smart-phones as the attendees share the link across platforms.